What is an example of commercial production?


Commercial production forms the heart of successful advertising in our modern digital landscape. At our video production company, San Francisco, we understand the transformative power of this marketing tool.

Understanding Commercial Production

The Concept of Commercial Production

Commercial video production involves creating promotional videos that advertise a product, service, or brand. It's an engaging way to captivate an audience, tell a brand's story, and prompt viewers into action.

An engaging still from a commercial

Importance of Commercial Production in Modern Business

With 91% of businesses using video as a marketing tool (HubSpot, 2023), commercial production has become an essential component of successful marketing strategies. It fosters brand awareness, influences customer engagement, and boosts sales.

Dissecting the Process of Commercial Production

Key Stages in Commercial Production

The commercial production process usually involves:

  1. Pre-production: Concept development, scriptwriting, and planning.
  2. Production: Filming the commercial.
  3. Post-production: Editing and finalizing the commercial.

Roles and Responsibilities in a Commercial Production Team

A commercial production team comprises of:

  1. Director: Oversees the entire production process.
  2. Producer: Manages logistics and budgeting.
  3. Scriptwriter: Develops the storyline and script.
  4. Cinematographer: Handles camera operations.
  5. Sound Engineer: Manages audio production.
  6. Editor: Edits the video footage into the final commercial.

Examining Real-world Examples of Commercial Production

Noteworthy Commercial Production Examples

In this era of digital transformation, the commercial production landscape has seen some remarkable projects that have resonated with audiences worldwide. Here are a few noteworthy examples:

  1. Apple's "1984" Super Bowl Commercial - Directed by Ridley Scott, this commercial introduced the Macintosh personal computer to the world. It is widely regarded as one of the most successful and influential commercials ever made, breaking the mold of traditional advertising.
A scene from Apple's "1984" commercial
  1. Nike's "Just Do It" Campaign - This iconic campaign, featuring various athletes and everyday people, revolutionized the sports apparel market, making Nike a household name globally. The commercial's success lies in its universal appeal and its compelling message that transcends beyond just sports.
A scene from Nike's "Just Do It" campaign
  1. Dove's "Real Beauty" Campaign - Challenging societal norms and expectations of beauty, Dove's "Real Beauty" campaign was a paradigm shift in the beauty industry's commercial production. Its focus on inclusivity and real people struck a chord with audiences globally.
A scene from Dove's "Real Beauty" campaign

Analysis of Successful Commercial Production Cases

Let's break down these commercials to understand their success:

  1. Conceptual Brilliance - Each commercial had a unique, strong concept that resonated with audiences. Whether it was Apple's dystopian drama, Nike's celebration of athletic spirit, or Dove's message of inclusive beauty, the core idea stood out, making the commercial memorable.

  1. Execution Excellence - The commercials were expertly executed, with top-notch video production quality, compelling narratives, and perfect timing.

  1. Impact Creation - Each commercial left an impact, not only increasing product sales but also influencing societal perceptions and norms. For example, Dove's campaign sparked conversations about beauty norms, making the brand synonymous with body positivity.

In commercial production, success is not merely about selling a product; it's about crafting a story that resonates with your audience, evoking emotions, and leaving a lasting impact. That's what we strive for at LV Production, where we believe every brand has a unique story that deserves to be told in a compelling way.

How LV Production Fits into the Commercial Production Landscape

Commercial Production at LV Production: Our Process and Expertise

At LV Production, our San Francisco-based team crafts compelling commercials that resonate with audiences. We excel in concept development, filming, editing, and delivering high-quality commercial videos.

Success Stories of Commercial Production by LV Production

We'll share some of our most successful commercial productions, emphasizing our unique contributions and the outcomes achieved.

In the words of esteemed director David Lynch, "I look at the world and I see absurdity all around me. People do strange things constantly, to the point that, for the most part, we manage not to see it." This perspective of seeing the unusual in the everyday forms the essence of creative commercial production.

Portrait of David Lynch with his quote


Commercial production, a powerful marketing tool, is a necessity in today's business landscape. LV Production, based in San Francisco, is your reliable partner for producing commercials that drive results and elevate your brand.

San Francisco skyline, symbolizing LV Production's location