LV Productions is expert in producing quality brand videos and brand films. Such videos help brands better tell their story and connect with consumers.
Over the last few years, “branded video” has become something of a buzzword in the marketing world.
But what is it, really? And why should businesses care about creating branded videos?
Simply put, branded video is any sort of video content (be it an ad, a digital short film, or even just a simple explainer animation) that includes some element of your brand identity. That could be anything from your company logo to your tagline to simply using the same color scheme as your website and other collateral.
Creating branded videos can help you achieve several key marketing goals: raising awareness for your business or product, driving traffic to your website, boosting engagement on social media platforms, and generating leads or sales conversions. In short: they’re pretty darn essential if you want to create a successful online presence for your business!
The creative process doesn't come easy and smooth, as there are peculiarities and nuances. However, there are some general principles to consider when planning your next brand video (brand film):
The truth is, a brand video can be one of the most powerful marketing tools in your arsenal. A well-made brand video tells potential customers who you are and what you stand for, and it can help to build trust and credibility with your audience.
Video is the perfect tool for branding content because it can evoke an emotional response. That's why you have to decide what are the main emotions you want to evoke in your video and then tell your story based on those emotions. With characters, music and voice-over we increase the emotional content of the story. But most importantly, we are convinced that the entire video production team understands the main goal.
Creating a branded video is a kind of image training. To gain trust and credibility we demonstrate that your company understands its customer and knows their needs and is willing to help. So the beginning of the video is about that. Studies show that even a short viewing time, just the first few seconds of your video, viewers will still perceive your brand!
You have a clear idea of what you want for your branded video. But you should zoom out and think about how best to achieve your goals.
For example, animation offers branding opportunities that aren't possible in real time. Informal videos, which include parodies, comedy and reviews. Short documentaries and origin stories work well in some cases. By including user-generated content, videos become more authentic.
Your branded films are first and foremost an investment, so they need to be viewed as an investment and evaluated in terms of the benefits they bring.
We take advantage of an integrated video distribution plan across multiple channels and track performance (we usually look at views, reach and view ratings, social media engagement and conversions).
Beyond all content, a brand video is a reflection of your company, which means it has to be produced to the specifications of all of your company's customers and partners. It's easy to identify products with a low budget and quality. Consumers don't forgive pixels, low-quality color tone or sound problems.
It's important to remember, a bad brand video can negatively affect your brand in the eyes of the viewer.
It’s a question we get asked often, and one that our team takes very seriously. We are constantly striving to be the best brand video development company out there – it’s what drives us to create beautiful, engaging films for our clients.
So, why are we the best? Here are just a few of the reasons:
We have an incredible team of filmmakers who are passionate about their craft. They pour their heart and soul into every project they work on, ensuring that each film is better than the last. This level of dedication results in some truly amazing films that leave a lasting impression.
We believe in collaboration – between ourselves and our clients. We want to understand your vision for the film completely before starting anything so that we can bring your ideas to life perfectly. It’s this level of understanding and communication that really sets us apart from other production companies out there.