Product Video Case Study


Introduction stands out in the decentralized application (dApp) landscape, offering unique chat and social features designed to enhance user interaction and community building. To showcase this innovative messenger app, a captivating animated product launch video was created, encapsulating the essence of in a visually stunning manner. This article delves into the one-month, $10,000 journey of bringing to life through animation.

Understanding and Its Offerings is not just another messaging platform; it is a revolutionary tool designed specifically for dApps, ensuring end-to-end encrypted communications and token-gated spam filtering. It transforms user engagement by providing public chatrooms, profile connections, and mutual token and NFT visibility, all while maintaining the utmost privacy and security.

Project Objectives and Goals

The animated product launch video aimed to do more than just showcase the features of; it was crafted to tell a story, to connect with the audience, and to leave a lasting impression. The target audience, primarily users and developers of dApps, needed to see the tangible benefits and seamless integration of into their digital world.

The Animation Process

1. Script

The script served as the backbone of the project, meticulously crafted in collaboration with to ensure every word resonated with the target audience and accurately represented the app.

2. Moodboard

The moodboard set the visual tone, with a careful selection of colors, fonts, and imagery that not only aligned with’s branding but also evoked the right emotions and expectations.

3. Storyboard

The storyboard brought the script and moodboard to life, creating a visual guide for the production phase. Each scene was planned to ensure the flow was natural and the message clear.

4. Production

Using Cinema 4D (C4D) for animation and Figma for design elements, the production phase was where the magic happened. The team worked tirelessly to transform the storyboard into a dynamic and engaging visual experience.

5. Postproduction

Postproduction was all about adding the final touches. After Effects (AE) played a crucial role in enhancing the video, ensuring every scene was polished to perfection.

Project Outcomes and Impact

The animated product launch video was a resounding success, striking a chord with the target audience and significantly increasing engagement and inquiries about The video not only explained the features of the app but also showcased the potential of in enhancing community building within dApps.

Lessons Learned and Future Implications

This project was a valuable learning experience, highlighting the importance of a well-thought-out animation process and the impact it can have on product perception. The lessons learned will undoubtedly influence future video production projects, ensuring even more successful outcomes.


The animated product launch video stands as a testament to the power of animation in storytelling and product promotion. Through a meticulous process, creative vision, and collaborative effort, the video has set a new standard for how products, especially in the tech and app domain, can be presented and perceived.


Q: What software is typically used for creating animated product videos?

A: Popular software for creating animated product videos includes Cinema 4D (C4D) for 3D modeling and animation, After Effects (AE) for video editing and visual effects, and Figma for design and prototyping. These tools offer a comprehensive set of features that allow for the creation of high-quality, engaging animated videos.

Q: How long does it typically take to produce an animated product video?

A: The production timeline for an animated product video can vary significantly depending on the complexity of the animation, the length of the video, and the resources available. However, a typical timeline for a project like the animated product launch video is around one month, from initial concept to final delivery.

Q: How much does it cost to produce an animated product video?

A: The cost of producing an animated product video can vary widely based on factors such as the complexity of the animation, the quality of the graphics, and the experience level of the production team. For a project like the animated product launch video, the budget was set at $10,000, which covered all aspects of the production process.