The Ridge Product Launch: 3D Animation Video Case Study



The Ridge, renowned for its innovative and high-quality products, recently ventured into the world of horology with the launch of their new watch, the Land & Sea GMT Watch. To mark this significant event, a captivating 3D visual was created, serving as the launch video for this versatile dive watch. The results were nothing short of spectacular, leading to an impressive surge in sales and further solidifying The Ridge's position in the market.

Understanding The Ridge’s Vision

The Ridge has always been synonymous with quality and innovation, and their entry into the watch market was no exception. The Land & Sea GMT Watch, designed for performance, precision, and versatility, required a launch that would encapsulate these attributes while resonating with their target audience. The Ridge sought a 3D visual that would not only showcase the watch’s features but also convey its reliability and modern design.

The Creative Process

Creating the 3D visual was a collaborative and meticulous process that spanned over a month. The team at The Ridge provided clear direction and expectations, ensuring that the final product would align with their vision.

1. Conceptualization and Storyboarding:

  • The project kicked off with an in-depth discussion with The Ridge’s team to understand the watch’s unique features and the message they wanted to convey.
  • A storyboard was created to visualize the sequence of scenes and how the watch would be presented.

2. 3D Modeling and Animation:

  • Using advanced 3D modeling software, the watch was brought to life with intricate details, showcasing its dual-color 24-hour bezel, interchangeable straps, and 200-meter water resistance.
  • The animation was carefully crafted to highlight the watch’s features while also conveying a sense of adventure and reliability.

3. Post-Production and Editing:

  • The final touches were added in post-production, ensuring that the visual was polished and met The Ridge’s high standards.
  • The video was then edited to perfection, ready to be unveiled to the world.

Launch and Reception

The launch of the 3D visual was seamlessly integrated into The Ridge’s overall marketing campaign, garnering attention and praise from both the brand and its audience. The Ridge’s team expressed their satisfaction with the project, noting the visual’s impact in capturing the watch’s essence and its role in the successful product launch.

Measuring Success: The Impact on Sales and Brand Perception

While the exact number of sales generated from the visual remains confidential, The Ridge reported a significant increase in sales following the launch, attributing much of this success to the compelling 3D visual. The project not only contributed to immediate sales but also played a crucial role in enhancing the brand’s perception, positioning The Ridge as a serious contender in the watch market.

Lessons Learned and Future Implications

The success of this project serves as a testament to the power of 3D visuals in product launches. It highlights the importance of collaboration, creativity, and attention to detail in creating content that resonates with the audience and drives results. For The Ridge, this project has set a new standard for product launches and paves the way for future innovations in their marketing strategies.


The Ridge’s foray into the watch market, marked by the launch of the Land & Sea GMT Watch, was a resounding success, thanks in no small part to the captivating 3D visual that served as the launch video. This project exemplifies the power of visual content in product launches, showcasing the product’s features, conveying its reliability, and ultimately driving sales. As The Ridge continues to innovate and expand its product line, the lessons learned and success achieved from this project will undoubtedly play a crucial role in shaping future launches.


What features of the Land & Sea GMT Watch were highlighted in the 3D visual?

The 3D visual showcased the watch’s dual-color 24-hour bezel, interchangeable straps, 200-meter water resistance, and its sleek, modern design.

How did the 3D visual contribute to the product launch?

The visual played a crucial role in capturing the essence of the watch, showcasing its features, and conveying a sense of adventure and reliability, which resonated with the audience and contributed to the increase in sales.

What was the impact of the 3D visual on The Ridge’s brand perception?

The success of the visual and the product launch enhanced The Ridge’s brand perception, positioning them as a serious contender in the watch market and showcasing their commitment to quality and innovation.