Their brand and audience
The Ridge positioned itself as an upscale and premium brand, so we tried to pursue this exquisite look when working on their video ads. We also did research on their audience which helped us understand what features they would want to see in the videos. The features we focused on showing in the ads were: Premium materials, minimalistic look, and feel, variety of designs and colors.
The process and schedule
The whole production took about 1 month. The timeline for the project was the following:
Week 1 - Creative concept, scriptwriting, location and model search, finding references, and planning the production.
Week 2 - Production. The production consisted of 2x filming days. The first filming day was in San Francisco and consisted of 4 different locations. The 2nd filming day was in Los Angeles and consisted of 2 locations.
Week 3 and 4 - Editing and post-production. At this stage, we edited all the video files according to the brief and delivered everything to the client. This also included the time dedicated to the client’s revisions.
Shot in: 4K (Vertical format)
Shot on: Sony a7s3
Shoot days: 2
Cities: San Francisco, Los Angeles (California)
Total locations: 6