Live-Action Product Videos in San Francisco
Mostly used for B2C, specifically services and physical goods. B2B use cases are also possible.
Also called live explainer videos. Live-action product videos are a great way to promote your physical products or services. For example, if your main products are electronics or construction equipment - you can show how this product works in real life and how humans can interact with it. If you have a service, for example, food delivery, such videos would also work great for you.
However, if you are selling software, you still can create such a video for your product. However, it will be costly as this will require lots of animation in order to show how your software product works.
Such videos are also a great way to showcase and promote your product before you actually develop and produce it. A video like this can be shot with a prototype or use animations in order to show how this will work in the future.
A few things to keep in mind in order to get the best results:
Try to keep the length under 3 minutes
No need to talk about every feature of your product, only the most important ones
Having a combination of both Voice over and Captions in the video will make it easier to comprehend
If you can, try to show some interactive animations of your product in the video
Try to start this video with a pain point of your customer, this will help keep them watching
Below are some examples of awesome live-action product videos: