It’s no secret in the business world that video is dominating marketing right now. In fact, video will account for up to 80% of all consumer internet traffic by 2021. You’ll find it everywhere online including YouTube, social media platforms, and even in email marketing. There is no doubt that small and medium-sized businesses can use video to help level the playing field when it comes to marketing toe-to-toe with larger companies that can afford television ads. If the idea of becoming a video star, filmmaker, editor, and producer seems overwhelming to you, then you can hire a professional videographer to help you.
Why Video Is So Powerful In Marketing
Great marketing takes great storytelling and video is an easy way to present a story and help consumers relate to your brand. You can generate sights and sounds that build on human emotion and become memorable. In the marketplace, it’s been proven that consumers are more likely to click on links and buy products when video is involved. Video marketing builds trust and brand loyalty.
Video content that goes viral usually falls into one of these categories:
When people are online they are often looking to be entertained. A video people find funny or amusing will rack up likes, shares, and clicks faster than anything. And people are up to 4 times more likely to watch a video than read a lengthy article. You can often use existing viral trends and make your own versions that relate to your brand.
The other main thing consumers are looking for online is information. They want to find solutions to problems or they want to learn how to do something. If your video teaches something new, it can be a big hit. You can use video to teach consumers how to use your product or show how your product solves a problem. You can also make educational content that indirectly relates to your product that your target audience cares about or that otherwise matches your company mission statement.
People will be more likely to share videos that tug at the heartstrings, are relatable to their own situation, or make them nostalgic. When editing a video, pay attention to sounds and music because they can add a lot of emotional depth to your video in addition to the main story.
Social media is responsible for a ton of viral videos right now. Platforms from Facebook to Instagram, to newer sites like TikTok, are helping businesses grow using video. A SproutSocial study showed that a lack of video on a business’s social media account was likely to turn consumers away. In addition to the videos mentioned above, social media videos that perform well include testimonials, behind the scenes, and live video feeds like Q&As. Don’t be afraid to put a face to your business on social media. Interacting with your customers generates trust and loyalty.
6 Major Ways Video Can Explode Your Business Growth
#1. Google Loves Video / SEO And Videos
First things first, Google is hands down the tippy top of the priority list when it comes to traffic and GOOGLE LOVES VIDEO CONTENT. It can’t be stressed enough. A video is 50 times more likely to be at the top of the search page for a keyword than a traditional website. Part of this is because the number one search engine in the world (Google) owns the second largest search engine on the planet (Youtube). So if you want your company, product, or brand to be easily found online then you’ll want to be posting videos to YouTube, have video on your website, and utilize it in your social media. Cover all your bases.
#2. Cashing In On Trends
If you don’t bother to follow new trends and technology in marketing then you’ll soon be falling behind. Businesses that sleep on video marketing are going to lose market share for no good reason. When you find out what your customers want, give it to them. With consumers 4 times more likely to watch a video than reading text, you better believe video marketing matters.
#3. Increase Understanding And Awareness Of Your Product Or Service
People have an easier time understanding something they can see with their own eyes. A product description, no matter how detailed, will never be as accurate as a video. You can use videos to explain your products, services, and brand mission. Some studies have shown that consumers are 64% more likely to purchase from an online retailer after watching a video.
#4. More Bang For Your Buck
Even if you can’t afford national television spots or celebrity endorsements, you’re in luck because video marketing online doesn’t have to be expensive. You can get started with nothing more than your smartphone and a laptop. Now, the more you dip your toes in, you’ll start to want fancier videos, but we’ll get to that in a minute. The fact is, it costs nothing but your time to film a short video and post it to your social media. Then it’s up to you and your budget to decide how much to spend to make it fancy or boost it with ads. Facebook ads, as an example, are more effective with video.
#5. Build A Community Of Brand Ambassadors
Owning a list of previous customers is one thing, creating a horde of raving fans is quite another. With the emotional power of video you can convert consumers into brand ambassadors, these are people that not only buy from you but share your content with others and recommend you to family and friends. These people are priceless.
#6. Increase Leads And Conversions
Conversion rates double for video rather than traditional websites or emails. Open rates are better on email blasts that contain video. You can also use video metrics to decipher buyer patterns. You can even create powerful and highly targeted follow up actions.
Why Hire A Professional Videographer For Your Business
If you’ve been convinced that video is the wave of the future for your business, and you’re feeling a bit stuck on how to get started, the following section is for you. With everything you have to do to keep your business running, adding video creation probably isn’t in the cards for you. If you really want to go all-in and create high-quality video content for your brand, then you’re going to need some help. There are a lot of benefits to hiring a professional videographer.
Save Tons Of Time
Time is precious and chances are, you’re already overextended as it is. In fact, if you have a staff they are probably at capacity as well. Instead of taking hours out of your day to learn how to make a video, create, and post one, you can hire it done. This frees you up to do what you do best, run your business. An expert can do it all in a fraction of the amount of time it would take you.
Put An Expert In Every Position
To maximize your time and your budget, you want each role in your business filled with an expert. Time and money wasted by talents that don’t match the activities can’t be recovered. A professional videographer has spent years on education, training, and experience that you’ll never replicate with a 4-hour online class. They’re going to come to the table with creative ideas, technical knowledge, and past experiences that will lead to huge business growth.
Save Money On Equipment And Hire Only For What You Need
You probably don’t need a full-time videographer for your business. Hiring a freelancer or professional firm can help you get just what you need without paying for downtime. They will also bring all their own equipment which will save you considerable cost as high-quality video equipment and software isn’t cheap.
Rise Above The Competition
Having video when a competitor does not will do wonders for your SEO, but having professional-quality videos will boost you to even greater heights. You will be amazed at what the best lighting, cameras, and video editing will do for your video analytics. Using a professional will truly set you apart.
Finding The Best Videographer In The San Francisco Bay Area
You’ll find the best videographer firm in the bay area is LV Production. The founder, Vlad, is not only an expert in video production but also in business marketing. It’s a one-stop-shop for your full video needs from concept, to creation, to analysis. LV Production can also help you by starting and running your YouTube channel, making Facebook Ads, doing live video streaming, and much more. No matter if you need a one-time brand video or you’re ready to dive into a full marketing campaign, you won’t find a more professional partner than LV Production.