Education Video Production · 2025
New Mexico Tech — University Video Campaign
12-person production team
Team size involved
Mid-June delivery
Turnaround time
76%
Watch completion
+28%
Signup increase
Education / Campaign · 2025
The brief
New Mexico Tech needed a full video set for recruitment—department films, student life, and research—without making science feel distant from campus life.
Our approach
We spent seven days on campus shooting macro lab work, microscopy, and interviews with faculty and students. The edit pairs technical shots with people on campus so research and community read as one story.
The result
NMT got long-form department pieces, 15s–3min cuts, and vertical social versions from one shoot. The library runs on admissions pages, paid social, and department sites.