Product Video Production · 2022
Ridge Burnt Damascus — Product Launch Video
5-person crew
Team size involved
4 weeks
Turnaround time
80%
Watch completion
+21%
Signup increase
Product Launch · 2022
The brief
The Ridge was launching Burnt Damascus—a limited run where the steel and heat treatment are the story. They needed a hero film for web, paid, and product pages.
Our approach
We mixed UI shots with workshop footage: torch work, finishing, and macro passes on the grain and color shift in the steel.
The result
The Ridge left with a launch hero, social cutdowns, and ecommerce visuals that match the craftsmanship of the product.