3D Animation · 2023
The Ridge Watch — 3D Product Launch
5-person post team
Team size involved
6 weeks
Turnaround time
82%
Watch completion
+24%
Signup increase
3D / Product · 2023
The brief
The Ridge needed a premium launch video for its watch line that could make the product feel engineered, minimal, and collectible. The creative called for 3D product storytelling instead of a traditional lifestyle shoot.
Our approach
We used photorealistic 3D animation, controlled lighting, and precise camera movement to show the watch materials and form without production-day constraints. The final asset was built for product pages, launch campaigns, and paid social cutdowns.
The result
The Ridge got a launch film that works as product demo and campaign hero—ecommerce pages, paid social, and cutdowns from one 3D build.