Tabby Card — Animated Product Launch
2D Animation · 2023
The brief
Tabby needed an animated launch video for Tabby Card that could explain the product clearly across English and Arabic campaign environments. The video had to feel premium, simple, and easy to version for multiple paid and organic placements.
Our approach
We translated Tabby’s brand system into a clean motion language with product UI, lifestyle use cases, and a pacing structure built for quick comprehension. The deliverables included the main animation plus vertical, short horizontal, and Arabic-language versions.
The result
The finished campaign gave Tabby a modular animated product launch system rather than a single hero file. The same creative could support app education, paid acquisition, and localized distribution across the markets they served.