The Ridge — Wallet Video Ad Series
Video Ads · 2022
The brief
The Ridge required a high-volume series of engaging vertical video ads to scale their paid social media presence. The primary goal was to demonstrate the wallet's slim profile and premium materials through authentic, lifestyle-driven storytelling.
Our approach
We combined direct-to-camera talent delivery with high-definition macro cinematography to highlight the unique textures of the carbon fiber product. The production utilized natural outdoor lighting and a fast-paced editing style to maintain high engagement rates for mobile viewers.
The result
The campaign resulted in a robust library of 20 vertical assets specifically optimized for Instagram and social performance marketing. These deliverables provide the client with a wide variety of creative hooks to support long-term testing and audience acquisition strategies.